Guidelines For a successful architectural or interior shoot - Click To Expand

First: there should be a preliminary walk-through with the client to discuss the client’s needs.

Scouting the location with the client is the first, and one of the most important steps in the process of realizing the clients' vision. We need to address certain important elements such as decorative foliage, artwork, lighting, window fixtures, etc. While it is not possible to predict the weather days in advance, it is important to establish the time of day the shoot will take place, as sunlight plays a major role in the final lighting scenario. We use an Apple iPhone 11 Pro to assist us in deciding the best angle, time of day, which images to include in our final shot selections, and organizing images. These images are then placed on a contact sheet and sent via e-mail to you. This saves considerable time and expense as once the images are selected, the guesswork is removed from the variables where location and time of day and composition are concerned. This allows us to further refine the images we've already selected through the use of our DSLR's, technical cameras - if selected, professional lighting, and editing within the frame, and finally, post production.

Second: a schedule of shoot days and times must be created.

Since photographing the owner’s property or a commercial property is most decidedly an “invasion” of privacy and personal and/or public space, it is important to jointly create a schedule that allows the photographer the necessary freedom of movement.

Third: before the shoot can take place, set arrangements must be discussed and finalized.

This includes arrangement of furniture, floral settings, artwork, area dressing (such as area carpets, accessories), and so on. It is the client’s responsibility to prep the area to be photographed - walls painted, carpet areas vacuumed, all lights and fixtures properly working, all fluorescent and LED lights with consistent color, ceiling tiles uniform and visually flawless, windows and window treatments in proper working order. Clients must understand that it is their responsibility to effect maintenance of these areas. While the photographer is ultimately responsible for the image and everything in front of the lens, he cannot be held responsible for conditions and/or maintenance issues out of his control.

Fourth: this type of photography is very time consuming.

Depending upon the client and nature of the project, each shot can take approximately 1-3 hours from setup to exposing the final frames. There are many variables involved in this type of work such as props, lighting, composition, and of course, camera operation. Therefore, the client is requested to exercise understanding and patience, as distractions or interruptions are detrimental to the process and will add to the overall shooting time, particularly when natural light is a component of the image.

Fifth: we use Apple laptops & iPads as Essential Components of the photographic process.

Most professionals engaged in architectural/interior photography rely on laptops for basic evaluation of composition and exposure as they work. Laptops have unquestionably changed the way photographers execute the shoot, and how they create the final image. When time permits, we evaluate what we've imaged on an Apple Macbook Pro laptop, then to an Apple iPad Pro. This allows us to slowly perfect the image through minute changes in the elements within a room such as furniture, props, lights, or even camera angle. The iPad gives you the opportunity to scrutinize the final image, making sure that before we leave the set, you have the exact image you're looking for. When you're not on the set, images can be sent electronically so you can view them remotely while we're still shooting. However, laptops have their limitations. Remember that what you see on the Laptop or iPad are UNRETOUCHED raw files. To recap - laptops and iPads are used for position, composition, and basic exposure evaluation. Only after tweaking and color correcting the image in post production is it possible to see a finished piece.